All Your Bubblesby
12 · Why one bottle costs £15 and another £150

What shapes the price

Land, yield, time, method and marketing, and where the genuine value is.

Gartissier Brut Champagne bought for £15
Gartissier Brut Champagne bought for £15

All Your Bubbles is for people who love good bubbles without wanting to remortgage for them. Here's what you're paying for, so you can spot the value.

Where the money goes

CostWhy it matters
Land and grapesGrand Cru grapes or prime chalk slopes cost more. Low yields mean fewer bottles per acre.
Hand picking and gentle pressingLabour-intensive and slow
TimeWine resting on lees for three to seven years is stock the producer can't sell yet. Time is money.
MethodThe traditional method takes far more work than the tank method
Bottle, cork and cageThick glass to hold the pressure, plus a proper cork and cage
Duty and VATIn the UK, a large slice of a cheap bottle's price is tax
Brand and marketingFamous houses spend heavily on sponsorship, advertising and packaging
Retail marginRestaurants and shops need to make money too

Where the value is

Our price bands

Every review shows what Nick paid when he knows it. We group wines into five bands: Under £15, £15–25, £25–40, £40–60 and £60+. We don't score out of 100. A great £20 bottle deserves as much attention as a great £120 one.

Wine Folly put it neatly: "Price isn't a flavor." Watch their video on the Watch page.
Sources